Sustainability & Responsibility

Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. Furthermore, one in every five items produced by the fashion industry reaches landfills without being worn even once! The fashion industry needs to make fundamental changes to protect the climate from harm.

At Nina's Funky Shop by ninanush we are doing what we can to provide quality products to our customers while consciously reducing our environmental impact.


Each product you see in our catalog is made on-demand—once you place an order, we produce it specifically for you. This allows us to avoid overproduction and textile waste, and we’re continuously working toward greener production.


Most of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. Ninanush takes sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.


At Ninanush, we embroider our products with Oeko-Tex™ certified threads, meaning they’re safe for both adult and children's clothing. Compared to printing, embroidery is generally more durable and produces less environmental waste.

Eco Friendly

There are a lot of reasons why a product or material could be considered sustainable. Currently, at Ninanush our eco-friendly product collection consists of items made of at least 70% organic or recycled materials, or a mix of these materials.


We are proud to say that all of Nina's apparel is free of animal products. Furthermore, all products in our eco-friendly apparel collection are OEKO-TEX Standard 100 certified and PETA-Approved Vegan.

If you have any questions feel free to reach out!

🌻 Nina 🌻